Hybrid AI = Real Production + Virtual Production + Generative AI

The first Hybrid AI Production studio built on AI trained on real audiovisual production data

Every production becomes a reusable asset. Because we work with licensed talent, managed likeness rights and proprietary production data, our clients can create, localize and scale content faster while maintaining full control over quality, brand identity and intellectual property.

The future of premium content is not Full AI.
It is Human-Created, AI-Enhanced.

12
Years operating
9
Countries active
400+
Employees
4
Continents
100k+
Minutes produced
$500B
Market ad spend
1B
Monthly unique viewers
3,000
Total advertisers
+60%
Monthly recurring brands
12
Years operating
9
Countries active
400+
Employees
4
Continents
100k+
Minutes produced
$500B
Market ad spend
1B
Monthly unique viewers
3,000
Total advertisers
+60%
Monthly recurring brands

What We Are

A studio that owns its own AI

The first European studio that combines a real physical production stage with proprietary AI trained exclusively on its own footage.

The studio is the dataset. Every shoot on our stage becomes proprietary training data that no one else can access.

30 years of production reality

TVCs, series and branded entertainment for Nestlé, Pepsi, Johnnie Walker, Netflix and others. The AI is trained on that track record, not on the open internet.

The studio is the dataset

Every shoot on our stage generates proprietary training data. The more we produce, the better the AI gets — and no one else has access to it. A competitive moat that compounds.

Europe, Asia and Africa

Madrid headquarters. Active projects in Southeast Asia and South Africa. Part of Whisper World Group. Four integrated studios across three continents.

Our Footprint

Four studios. One production system.

Spain

Madrid

600 m² fully integrated facility
100,000+ mins of content produced
Productions for Netflix
20-member production team

Indonesia

Jakarta

700 m² fully integrated facility
Long-term annuity contract with SCTV
TV movies & series pipeline
45-member production team

South Africa

Johannesburg

1,000 m² facility
Committed annual contract with eMedia
15-member production team

Malaysia

Kuala Lumpur

1,000 m² facility
Committed annual contract with Media Prima
Full AI + VP integration

Whisper World Group

$800M+

spent on producing content in our markets
20,000+ hours of fiction dramas annually
7 of the top 10 global advertisers work with us

How We Produce

Hybrid AI + Virtual Production — the new generation of digital assets

🎬

Premium Virtual Production

  • ARRI-grade hero scene capture
  • Real-time camera tracking
  • 7-layer ProRes 4444 workflow
  • Full broadcast & theatrical compliance
🤖

Proprietary AI Integration

  • Video LoRA models trained on our footage only
  • AI-generated B-roll, transitions and volume sequences
  • AI-powered localisation and product placement
  • Season-over-season cost reduction via dataset flywheel
📦

Asset Creation Model

  • Every shoot generates ownable multilayer datasets
  • Trainable AI models per project
  • Licensable digital environments
  • Balance-sheet eligible intangible assets

Endorsed by the ecosystem

MR Factory is a certified virtual production partner of Epic Games / Unreal Engine, alongside NVIDIA and the world's leading VFX studios.

NVIDIA Epic Games · Unreal Engine ILM x Lab DNEG Framestore Digital Domain Method Studios ROE Creative Display Brompton Technology Animatrik Lux Machina

Our Offering

Three lines. One infrastructure.

01 · Always-on content

Digital Brand Spokesperson

For always-on content

A photorealistic digital twin of an influencer or brand ambassador. Built once — deployable across every market, language and format, without scheduling conflicts or talent fees.

"Hire the talent once. Deploy it everywhere, forever."

Flat creation fee Revenue share MBI-ready
Language and market versioning One shoot, one dataset — then localise to any language without recalling the talent.
Always-on brand presence The digital spokesperson is available 24/7. No scheduling, no fees per campaign.
IP ownership stays with the talent Influencers control their own digital twin, licencing it to brands on their terms.
MBI-ready output Designed for integration inside OTT and streaming content, not just standalone ads.

02 · Premium production

Cinematic Digital Doubles + Likeness Rights

For premium production

A broadcast-grade digital replica of an actor, athlete or public figure. The resulting asset can be owned, insured and traded as intellectual property — by the talent, the brand, or both.

"Brands that secure likeness rights today are ahead of the regulation coming tomorrow."

ARRI-grade stage Rights by territory Permanent asset
Secured likeness rights Licensed by territory, platform and duration — removing the risk of unauthorised replication or talent unavailability.
Dataset is permanent The capture data remains valid as models improve. The twin is rebuilt with each new generation of AI, no need to bring the talent back.
Cinematic quality Built on our ARRI-grade stage, not from consumer video. Output meets broadcast and theatrical compliance.

03 · Asymmetric

AI Studio as Managed Service

End-to-end production responsibility

We take full production responsibility for AI-generated content campaigns. The client defines what they need; we deliver it. Same model as hiring a production company.

"The tools exist. What most brands lack is someone willing to be responsible for the output."

Retainer Per-project Revenue share
We own the output, not just the process Unlike tool vendors, we deliver a finished creative asset and stand behind it.
AI trained on real production, not stock Our models are trained on footage shot on our own stage. Output looks like premium production, not generated content.
Hybrid model: real + synthetic We combine live performance with AI-generated sequences. The client chooses the balance.
Active client: Moeve (formerly Cepsa) Ongoing corporate content production for one of Spain's largest energy companies.

Active clients

Already in production

Mediaset España

AR integration in live news broadcasts. Ongoing managed service deployment. Anchor client for the broadcast vertical.

Moeve · formerly Cepsa

AI Studio as Managed Service. Ongoing corporate content production for one of Spain's largest energy companies. Active retainer.

Netflix · Sky Rojo

Virtual production and branded content. Madrid studio delivered complex VP sequences. ARRI-grade output at broadcast compliance.

How to Work with Us

Three steps. One conversation to start.

01
Talk

Tell us what you need to produce.

A 30-minute conversation is enough to map your brief against our capabilities. No deck required on your end.

02
Pilot

We propose a first project.

A contained, fast-turnaround engagement — TVC, spokesperson twin or a test campaign — so you see real output before committing to a larger scope.

03
Scale

Build a standing production relationship.

Once the model is in place, we operate as your AI production partner: retainer, per-project or revenue-share depending on the line.

Let's make something
together.

Budget pressure is real. So is the efficiency opportunity. We know how to do both without sacrificing creative quality.

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